Maria Castro

UX UI Designer

Mexican and Spanish citizen

Currently based in Barcelona

 

With a foundation in textile and fashion design, I've explored diverse areas of design and illustration, developing a creative yet functional approach. My passion for visual storytelling and user-centered usability led me to specialize in UX/UI, where I completed a master's degree at ELISAVA.

​

Experience

​

User Experience Designer | Mycelium2023 - 2024

• Led user research for the website to develop prototypes and conduct testing.

• Conceptualized the final product based on competitor analysis and user journeys tailored to the business stage.

• Prototyped and tested the website to determine long-term business viability.

​

Fashion Design, Illustration, and Technical Package Preparation | Freelance2021 – Present

• Designed original illustrations and graphic designs for print-on-demand businesses sold through Etsy.

• Created flat sketches and technical packages for the industrial production of fashion products.

• Designed custom garments for emerging brands and private clients seeking bespoke pieces.

​

Trend Research Assistant (Intern) | Liverpool MX2020

• Conducted trend research using platforms such as WGSN, as well as social media analysis and interviews, to support sales and merchandising strategies.

• Designed in-store window displays for multiple branches across northern Mexico.

• Assisted in the organization of fashion events, runway shows, and private sales.​

​

Education

​

Master’s Degree in UX/UI: Web and Digital Product Design | Shifta ELISAVA2024 – 2025

I specialized in interface design, user experience design, effective content strategies, and front-end development using HTML and CSS.

​

Master’s Degree in Advanced Design Management and Entrepreneurship | ELISAVA2023

Gained knowledge in business prototyping strategies, Agile methodology, and Design Thinking applied to businesses and a wide range of projects.

​

Bachelor’s Degree in Textile and Fashion Design | Universidad de Monterrey2021

Solid foundations in design, with experience in digital design tools and a strong understanding of the intersection between aesthetics and usability.

​

​