Challenge

Mycelium was a startup focused on offering retreats and coliving experiences in rural and natural destinations worldwide for digital nomads. Being an early-stage company, they had little detailed insight into their target market or website users.

Goals

During its early stage, Mycelium focused on gathering user insights and data to gauge its economic potential. This project aimed to create a clear and compelling landing page designed to convert visitors into clients and quickly obtain the information needed through a survey.

Immersion phase

01

Interview with stakeholders

13

Interviews

14

Webs

Research synthesis

After setting a series of goals with the stakeholders we interviewed 13 digital nomads, and retreat fans to learn more about them, we also did a desk research analyzing 10 webs from colivings, other specialized websites focused on booking hotels, retreats, or colivings, as well as other landing pages that were created with the same purpose to gather information from the users.
From this research we learnt that These experiences were usually discovered through word of mouth or social media, with booking platforms rarely being used for this type of offering. Moreover, most property owners in this segment struggle with outdated websites or ineffective communication with their target audience. Our research also revealed that, for projects like this, it is crucial to keep the landing page short, focused, and rich in prominent CTAs.

User Experience

With an emphasis on a short and intuitive user flow, we began by creating a series of sketches that evolved into the final wireframe. These were tested with trial users, after which we moved into the UI design stage